![[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City](/images/upload/img_background/ueh-background-639107152756904582.png)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City
02 Apr 2026
Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement of the experience. When "green living" is still dry, it is difficult to create a real connection with the brand. From that perspective, a group of researchers from the University of Economics Ho Chi Minh City (UEH) conducted the project "Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City," aiming to explore how gamification can transform the green journey into an enjoyable and exciting experience, thereby promoting more natural interaction with the brand.
Read More![[Research Contribution] Developing Sustainable and Humanistic Fashion with AI](/images/upload/img_background/ueh-background-639088375488857202.png)
[Research Contribution] Developing Sustainable and Humanistic Fashion with AI
11 Mar 2026
From personalized product recommendations to supply chain optimization, artificial intelligence (AI) is quietly reshaping the global fashion industry. Research by an author from the University of Economics Ho Chi Minh City (UEH) reveals that AI not only delivers economic benefits but also raises new demands regarding responsibility, ethics, and sustainability in industry development. Building on these findings, the study offers a number of proposals for Vietnam on its journey to promote humanistic and ethical values toward the development of a sustainable fashion industry.
Read More![[Research Contribution] Sustainable Manufacturing: A Driving Force for the Green Economy and the Challenges Ahead](/images/upload/img_background/ueh-background-639082294182933341.png)
[Research Contribution] Sustainable Manufacturing: A Driving Force for the Green Economy and the Challenges Ahead
04 Mar 2026
In a context where natural resources are increasingly depleted and the consequences of climate change are becoming ever more pronounced, "sustainable manufacturing" has emerged as a highly promising approach – not only to sustain economic growth but also to protect the environment and enhance quality of life.
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Inauguration of the "CELG Connection Space": A Place for Faculty to Meet, Socialize, and Exchange Academic Ideas
04 Mar 2026
On the morning of March 2, 2026, the UEH College of Economics, Law and Government (CELG) officially inaugurated the "CELG Connection Space" at the 10th-floor lobby of Building B1. This is one of the landmark projects in the series of activities commemorating the 50th anniversary of CELG's establishment, aimed at creating a modern space for faculty and experts, contributing to the realization of UEH's vision of building a multidisciplinary, modern, and connected university environment.
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Launch of UEH Alumni E-Member Card: Connected - Committed - Co-creating Sustainable Value with UEH
13 Feb 2026
With the aim of strengthening the UEH alumni community connection and facilitating alumni access to exclusive benefits, UEH Alumni officially launches the UEH Alumni E-Member Card on the UEH Alumni Platform – a platform connecting generations, jointly accompanying and creating positive, sustainable impact for the community.
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UEH Nexus Campus Nha Trang Bustles with Construction Activity in the Days Leading Up to the 2026 Lunar New Year
11 Feb 2026
In the days leading up to the 2026 Lunar New Year, the construction site at the UEH Nexus Campus Nha Trang—the campus of the University of Economics Ho Chi Minh City (UEH) in Khanh Hoa Province—is bustling with urgent and vibrant activity. On-site, construction teams are working diligently, adhering to the overall project schedule with the goal of completing and bringing the campus into operation by the end of 2026.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
